Current:Home > NewsNestlé to debut Vital Pursuit healthy food brand for Ozempic, Wegovy medication users-DB Wealth Institute B2 Reviews & Ratings
Nestlé to debut Vital Pursuit healthy food brand for Ozempic, Wegovy medication users
lotradecoin competition View Date:2024-12-26 05:15:07
Nestlé is launching a new food line next year meant to support Americans who use weight-management medications like Ozempic and Wegovy.
Vital Pursuit is the food company's first brand designed to offer a balanced diet for GLP-1 (glucagon-like peptide-1) users, as well as anyone on hoping to manage their weight.
The brand will feature high-protein products filled with fiber and essential nutrients. The frozen format meals will include protein pasta, whole grain bowls, sandwich melts and pizzas priced at $4.99 and under.
"As the use of medications to support weight loss continues to rise, we see an opportunity to serve those consumers," Nestlé North America CEO Steve Presley said in a news release. "Vital Pursuit provides accessible, great-tasting food options that support the needs of consumers in this emerging category."
The brand will be available in the U.S. early next year at the end of the fourth 2024 financial quarter.
Brand to offer gluten-free, air-fryer options
In addition to high protein, the products will contain vitamin A, potassium, calcium and iron. The brand will also offer gluten-free options, and multiple air fryer-ready items, Nestlé said.
"We know that every consumer on a health journey has individualized needs and considerations, and having options to support those needs will continue to play an important role," Nestlé USA Meals Division President Tom Moe said.
The popularity of GLP-1 receptor drugs has grown immensely with consumers. Quarterly sales of anti-obesity drugs surpassed $1.1 billion midway through 2023, according to a report from the Congressional Budget Office.
Last year one in 60 adults were prescribed a GLP-1 medication, according to the American Pharmacists Association, and the number is expected to rise.
Contributing: Ken Alltucker
veryGood! (732)
Related
- Head of Theodore Roosevelt National Park departs North Dakota job
- China's Pan Zhanle crushes his own world record in 100 freestyle
- Robbers linked to $1.7 million smash-and-grab heists in LA get up to 10 years in prison
- US stands by decision that 50 million air bag inflators are dangerous, steps closer to huge recall
- Video shows 2 toddlers in diapers, distraught in the middle of Texas highway after crash
- Former Denver police recruit sues over 'Fight Day' training that cost him his legs
- Who Is Gabriel Medina? Why the Brazilian Surfer's Photo Is Going Viral at the 2024 Olympics
- 'General Hospital' star Cameron Mathison and wife Vanessa are divorcing
- Las Vegas police could boycott working NFL games over new facial ID policy
- Colombian President Petro calls on Venezuela’s Maduro to release detailed vote counts from election
Ranking
- A stowaway groundhog is elevated to local icon
- Katie Ledecky savors this moment: her eighth gold medal spanning four Olympic Games
- West Virginia school ordered to remain open after effort to close it due to toxic groundwater fears
- Author of best-selling 'Sweet Valley High' book series, Francine Pascal, dies at 92
- Infamous LA officer’s gun found in $1 million watch robbery case
- When Amazon sells dangerous items, it's responsible for recalling them, feds rule
- Brad Paisley invites Post Malone to perform at Grand Ole Opry: 'You and I can jam'
- Don’t expect a balloon drop quite yet. How the virtual roll call to nominate Kamala Harris will work
Recommendation
-
'Alien: Romulus' movie review: Familiar sci-fi squirms get a sheen of freshness
-
Hawaii’s process for filling vacant legislative seats is getting closer scrutiny
-
Author of best-selling 'Sweet Valley High' book series, Francine Pascal, dies at 92
-
North Carolina Medicaid recipients can obtain OTC birth control pills at pharmacies at no cost
-
What Conservation Coalitions Have Learned from an Aspen Tree
-
Dylan Sprouse and Cole Sprouse reunite with Phil Lewis for a 'suite reunion'
-
Almost a year after MSU firing, football coach Mel Tucker files suit
-
9-month-old boy dies in backseat of hot car after parent forgets daycare drop-off